From 2002-2009 we implemented the Hispanic outreach portion of California’s Statewide Energy Program known as Flex our Power. We based our campaign design on the unique needs of the Spanish-speaking market. For example:
We created a Flex Your Power campaign that took into account marketing barriers such as language, culture, income, terminology, housing type, location, media choices and so on.
In 2010 our portion of the Flex Your Power campaign was recognized as an effective behavioral approach to improving customer energy efficiency by the American Council for an Energy Efficient Economy.