Accountability for Achieving Goals
The roles marketing and outreach play in Energy Efficiency Program implementation
Whether it’s kWh or therms saved, increase in awareness or participation, or improved public perception, energy efficiency program results are under a microscope. Particularly when paid for with public funds. Thoughtful and productive marketing and outreach is a critical component for a successful program.
The Outreach Advantage
Staples Energy's creative expertise is broad. Combined our team has 120 years of developing marketing campaigns for every imaginable audience, utilizing every imaginable marketing tool. This includes broadcast media, digital, streaming, direct mail, packaging, point of sale, and display.
The past success of our energy efficiency marketing, education, and outreach campaigns led to our utility clients suggesting that we expand our services to include program implementation. In 2007, Staples Energy won the first of many contracts to install energy efficiency measures in customer homes and businesses. With first-hand understanding of underserved markets and how best to reach them, we created a demand for the program which paved the way for our field staff. And ultimately, lead to quickly achieving our goals. To this day, marketing remains an integral part of our program involvement.
To discuss marketing and outreach for your program, call 800-827-1890